Networking and trade fairs

Last week I was invited by Kompass to sign my book on their booth on the IRC fair in Hasselt, Belgium.

Since I have known the sales manager Manu Van Nuffel for a while I accepted their invitation. It was a nice example of a win-win situation: they offer me visibility to their relations and I provided extra value to the visitors of their booth.

This is for me also an example of networking: creating win-win relationships with people and organisations from your network.

The other booths could also have used some more creativity to get more people to their booths and get in touch with more people in general.

Here are some tips:

  • If there are not many people visiting your booth: don’t stay with 3 or 4 people in your booth, but walk around yourself and be interested in the booths of other people. Or go to the food area and network over there.
  • Don’t wait for people to come into your booth while reading a magazine in the meanwhile. Move to the edge of your booth and look at people. People who receive attention will give attention back. Don’t be aggressive though, just smile and have an inviting attitude.
  • Join (or organise) a pre-event with the other exhibitors. They might be excellent partners and referrers on the fair and afterwards. And maybe even your next major customer or preferred supplier !

Have a great networking day !

Jan

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