Use a second business card to improve your results at networking events

In the post “Second Business Card” I mentioned to use a second business card to share your interests and information about yourself with other people so you can really connect with them.

You can also use a second business card to improve your results at events you attend.

For example:
– When attending a seminar: to share your learning goals with other people and the reason you attend. You will experience that they will want to help you.
– When exhibiting at a fair: to mention other exhibitors that the people you encounter should visit (make this business card together with the other exhibitors mentioned on the card)
– When you are an author: to mention one or more of your books (usually there is no or little room for this on your official business card)
– In general: to list the people you are looking for or want to meet. You never know who you might encounter who knows them personally !
– In general: to share tips about the subject you’re an expert in (tips you have written yourself)
– In general: to share useful resources (websites, magazines, people, training courses,…)
– In general: to mention one or more of your products or services (usually there is no or little room for this on your official business card). You can also adapt this to the type of event you are going to as an exhibitor or a visitor.
– In general: to mention all the (free) articles, documents, advices, e-courses, music or video clips or other useful information people can find at your website

The advantage of using a business card instead of a flyer is that people find this less intrusive, it is cheaper and you still will be remembered better than most of the other people they met.

Have a great networking day !

Jan

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