Many people ask me how they can follow up.
One thing to remember is that following up doesn’t start after your (first) contact, but in the conversation itself.
There you will discover for example what you have in common, how you can help each other and who you can connect each other to.
Here are some general tips:
– Send an interesting article (extra special if you do it by regular mail and include a handwritten note)
– Point out a helpful website
– Share more info or tips about a subject you talked about
– Send some of your non-marketing material (see the part about “Giving” on page 35)
– Write or talk about the common ground you found in your previous conversations
– Send the contact data of someone who could be useful (see also the next tip)
– Introduce this person to someone from your network
– Introduce someone from your network to this person
– Refer someone from your network to this person
– Refer this person to someone from your network
– Remind the person of a promise she made to you
I suggest you do two things:
1) make a general list of interesting resources that you can share with anyone.
2) go through this list before you go to an event. It will give you more confidence because you can offer something to other people.
You can ask the people you are talking to if you can help them in one or more of the ways mentioned here. You can also go through the list after the event to see how you can help the people you talked to without explicitly asking them.
Have a great networking day !
PS: you can find more follow up tips in my networking book “Let’s Connect!” (download your free light version at www.letsconnect.be)