Do you also get so many unpersonalised requests to connect with someone on LinkedIn, Ecademy, Xing, Ryze or another online business network?
With “unpersonalised” I mean a message like the default message from LinkedIn: “I’d like to add you to my professional network on LinkedIn.”
This might work with the people you already know pretty well and who also use LinkedIn, but what with all the others?
Although more and more people have already heard of online business networks, there are still lots of people who haven’t.
When you send a message like the one above via the website itself to someone who has never heard of it, what you think will happen?
They will delete it, because they think it is SPAM !
– It is a message from an unpersonalised and to them unknown e-mail address (for example: email@example.com)
– It is an e-mail with the header and the looks of a company they never heard of
– It is an unpersonalised message that anyone could have sent
So please write a short note with a personal message (and maybe also the reason why you are a member of that network). Don’t use the default messages !
By the way, also send a personalised invitation message to the people you already know. This is a moment to reinforce your relationship with them. Take this opportunity to really reconnect and write a personal message (for example: refer to a common hobby or the event you have met them).
Please remember: the purpose of online business networks and tools like Plaxo is to help you build and maintain relationships, not to have a trophee collection !
Have a great networking day !