Tom Peters about big and small companies

On Monday November 12, 2007 Tom Peters visited Antwerp in Belgium to give a two-hour speech.

I got some nice ideas out of his presentation, linked to networking. I will share these ideas with you the following weeks.

If you have never heard of Tom Peters: he is the co-author of ” In Search for Excellence” and a well-known business speaker.

More over Tom Peters on

Tom talked about several business myths. One of them is the myth of the big company. Meaning that to be successful in business you have to have a big company. He surprised most of the audience when he showed the largest exporting country in the world. And it is not the USA, China, Japan or India, but Germany.

The reason? Small companies or “Middelstand”. He then gave some examples of world market leaders that were small German companies. They own a niche.

When networking it is also important to focus on a niche, even if you work for a large company with many business units and several activities. The pitfall is that when you have to present yourself, you will use words that are too vague or too general. They don’t stick and people won’t remember you or your company.

Instead focus on what you do within the company, what business unit you belong to and how it differs from other companies. In this way people will remember you better.

The hardest thing is to make choices about what to tell and especially what NOT to tell.

The best way to make this decision is to listen to the other person first. In this way you will know more about the sector and function. So you can focus on something this person relates to.

By the way, listening to the other person first is not only good so you know what to focus on yourself, but at the same time one of the best relationship building techniques there are.

Have a great networking day !



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