26 reasons why networking is important

March 1, 2008

Many people already heard other people say: networking is important. And then the person for instance explains how it helps in sales. But if you are not responsible for any sales results for your company you probably won’t listen.

So here is a list of 26 reasons why networking is important. These are the main reasons that we got from the thousands of participants of our networking and referral training courses and presentations.

Sales related

1) Maintaining relationship with current customers
2) Meeting new prospects
3) Getting referrals to new prequalified prospects
4) Receiving referrals to other departments at current customers
5) Word of mouth publicity
6) Creating ambassadors who will tell about you and connect you with the right prospects

Not-sales related

7) Finding a new job
8 ) Finding a new employee or colleague
9) Getting to know the right people who can help you with your career
10) Attracting the right organisations to form partnerships with
11) Notifications when there are important changes (for example when legislation changes)
12) Up-to-date information for work-related topics
13) Knowing about new trends
14) Receiving more visibility as a person or an organisation
15) Attracting more opportunities
16) Getting new ideas, new insights and new wisdom
17) Getting another perspective
18) Door openings to people you won’t be able to reach on your own
19) Enrichment in every possible way
20) Doing things with more fun
21) Developing as a person
22) Developing as an organisation
23) Attracting the right mentors
24) Having a filter (= people from your network) for the massive amounts of information on the Internet and elsewhere
25) Receiving more invitations to (the right) events as a participant, speaker or co-host
26) Security net when something happens
 26 a – When you are without a job
 26 b –  When you have too much work
 26 c – On a personal level (getting the kids out of school, help when renovating your house, babysitter, …)

As you know part of our definition of the networking attitude is that if you give first and help others with all above topics, they will do the same for you.

At least if you will do it for them without expecting anything in return.

Have a great networking day !

Jan

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