Referrals Will Become the Primary Sourcing Channel for All Positions

This week’s blog is dedicated to the trend of the increased importance of networking and referrals for recruiters.

The following text comes from Lou Adler and is part of his 4 Trends Affecting the Future of Recruiting:

“In a recent Execunet survey, 70% of over 6,000 executives and executive recruiters indicated that networking would be the key to either finding a job or finding candidates, compared to 16% through online advertising.

While this would be expected at the executive level, our own 2007 survey of 800 corporate recruiters filling staff and mid-level positions indicated that networking and employee referrals represented about 35% to 40% of their hires.

This is about five points higher than last year, so not only is networking important, but the trend is up. LinkedIn has helped accelerate this trend, in combination with Facebook, MySpace, and some of the niche social networking sites.

At the employment agency referred to earlier, referrals were also a core part of their recruiting efforts. While this group was primarily placing hourly personnel in general laborer or office admin positions on temporary assignments, it seemed like at least 50% of their recruits were from referrals. More important, the emphasis was on getting even more referrals.

It’s a pretty safe bet to conclude that in the future, referrals and networking will be the primary means companies and third-party recruiters will use to find candidates at all levels. For recruiters and sourcers, this represents a critical shift.”

So it’s nice to read someone else saying the same thing as me 🙂

Have a great networking day !


Read the whole article at:


2 Responses to Referrals Will Become the Primary Sourcing Channel for All Positions

  1. Pam Irving says:

    I just finished reading Get Noticed…Get Referrals by Jill Lublin. She carefully outlines specific techniques that seem certain to improve your business network. Though the book isn’t specifically meant for recruiters, the same concepts apply. I love how Jill starts every chapter telling what concepts she is going to explain, explains them, gives specific examples, then follows up with an “Action Plan” at the end of each chapter. She should have called it “Networking for Dummies”! I’d go so far as to say these ideas are applicaple for building and deepening relationships in my personal life.

    Get Noticed … Get Referrals is already a bestseller on Barnes&, and she is giving away thousands of dollars of free gifts on her special website: You even get a chance to attend her Crash Course in Publicity as her guest.

  2. Brenda Chowanec says:

    Nothing like getting 100 hits a day! I use

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