The 2 Biggest Problems When (Online) Networking

If people have already given some thought to networking, many times they start going to events, make a profile on a website and start connecting with people.

Then there comes a moment most of them say something like: “I have put some time and effort in it, but I don’t have the feeling I get much out of it.”

The reason is that they have never thought about:
1. What their goal is.
2. Who the people are who are in the best position to help them to reach that goal.

These are the 2 biggest reasons why networking seems to not “pay off” for many people.

But when you reverse it and set your goals and ask yourself the question who might the people who are in the best position to help you reach them, it becomes so much easier. It becomes clear which organizations, online networks and which Groups on those online networks to join. It becomes clear who to reach out to and whom to ask for help and support.

To your success !


PS: this is an excerpt from the book How to REALLY use LinkedIn (of in het Nederlands: Hoe LinkedIn nu ECHT gebruiken). Make sure you download your FREE light version.


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