Time for busting another LinkedIn (or networking in general) myth: I am happy with my current professional situation, I don’t need to build a network on LinkedIn (or elsewhere).
Let me start by answering you don’t have to do anything. All the tips in “How to REALLY use LinkedIn” are suggestions and tips that are derived from my experience with giving hundreds of training courses and presentations about networking or referrals and from using LinkedIn myself.
So why build a network on LinkedIn? For starters almost everybody needs some expert advice once in a while or new connections inside or outside a company. LinkedIn helps you to find these experts and the people who can introduce you to them. So that is one reason.
The second and maybe even more important reason is that I see too many people only start building their network when it is too late. People who got unexpectedly fired and needed to find a new job suddenly realized they needed a network to help them. Then they get on LinkedIn and start building their network, which takes time. Many times time they don’t have.
The same applies to entrepreneurs. I meet so many people who have a great idea, leave their job, start a company, invest a lot of money and after a few months they realize they also need customers. And a lot. And fast. Why? Because the monthly costs and investments are high. Then they realize they need to start building their network while they should have done that months ago.
In these two examples they start building the network when they NEED it URGENTLY. This creates an energy of despair, which turns people off instead of making them interested to help you.
So start building your network before you actually need it. You can then interact in a normal way with the networking attitude of sharing without expecting anything immediately in return.
To your success !