How to use LinkedIn’s “Who’s viewed my Profile” to your advantage?

After my post of last week about the confusion of many people concerning the “Who’s viewed my Profile” function of LinkedIn, people asked me: why would I want to change my settings?

Not everybody will want to do that. It also depends on your goals and your function in an organization.

But if you are looking for new customers I suggest you change your settings from “Only show my anonymous profile characteristics, such as industry and title” to “Show my name and headline”.


If you have visited a potential customer’s Profile, they see who you are and if your Profile is interesting enough, they might contact you.

This is the opposite of cold calling (or cold messaging) and hence works so much better!

Of course this will only happen once in a while (so don’t set your expectations to high), but it only costs you a few seconds to change it and no money. So why won’t you do it?

This is how you change those settings:
– On top of a page on LinkedIn, click on “Settings”
– Then scroll down and under the heading “Privacy Settings” you see “Profile Views”
– Click on “Profile Views” and change the settings

To your success !


PS: get your free light version and free updates of the book How to REALLY use LinkedIn (or in Dutch: het boek Hoe LinkedIn nu ECHT gebruiken)


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