Why Having an Attractive LinkedIn Profile is Important for Managers? (Hint: it has to do with Recruitment)

A few weeks ago we got an interesting question from one of our corporate customers.

They asked us to give them a LinkedIn workshop for their managers.

Not very special you would say.

But what was different, is that they didn’t want to learn how to attract new customers, new employees, new partners, new investors or help some of them find a new job in an outplacement program (these are the questions we normally get), but they only wanted to have a workshop to create an attractive personal LinkedIn Profile.

When I asked them why they didn’t want any other topic and why it was so important to them to have good LinkedIn Profiles, the answer was: “These are managers from our IT department who don’t have to find new customers, suppliers, partners or investors and who are not in an outplacement program. The reason why they need to have an excellent LinkedIn Profile, is that potential employees check their LinkedIn Profiles out before even considering applying for a job with us.

So let me share what is important as a manager:
– Create an attractive Summary with words that show what you do and how interesting your current job is.
– Share what a specific function you held in the past entails. This might be the job the other person is applying for.
– List all the jobs you did in the past. This shows the career path other people might be interested in following as well.
Link to the job site of your company in the “Websites” part of your LinkedIn Profile.
– Use SlideShare, Google Presentation, Box.net and other applications to upload the presentations you have given. This shows the topics you are working on. This might have a very appealing effect on potential employees.
– Use SlideShare, Google Presentation, Box.net and other applications to upload job openings in your team.
– Use SlideShare, Google Presentation, Box.net and other applications to showcase what your team or department does. (Note: this might also be beneficial for your visibility WITHIN your own organisation)
– Ask your team members to apply all these tips as well. They might be an even better example to the potential employee.

This is what you can do as a “passive” strategy. If you are looking for new employees I advice to work together with your recruiters to come up with a “proactive” strategy. When you combine the experience of recruiters with the networks of managers in the business units, you will get real recruitment power!

To your success !


PS: get your free light version and free updates (50 pages in the meanwhile!) of the book How to REALLY use LinkedIn (or in Dutch: het boek Hoe LinkedIn nu ECHT gebruiken)


4 Responses to Why Having an Attractive LinkedIn Profile is Important for Managers? (Hint: it has to do with Recruitment)

  1. Masoud Alemo says:

    I liked it because explained the profiles should be goal oriented.

  2. Hello Jan,
    This is a very interesting blog. Not many companies are aware of the impact their own employees have in the recruitment process. You stress the importance of a good cooperation between recruitment and line management and how to really use LinkedIn as a tool that is so valuable and yet so cost effective.

  3. […] the meeting (as you should do, whether you are looking for a new job or not, see also my blog post why an attractive LinkedIn Profile is needed for Hiring Managers) and I was impressed with the SlideShare presentation Laurence put on her LinkedIn Profile to […]

  4. […] How CEO’s can have a LinkedIn Profile without being stalked by Sales Reps and Other People Last week I shared that it is important for CEO’s to have an attractive LinkedIn Profile for marketing, PR and recruit…. […]

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