Some organisations recognize the value in these tips, but still many CEO’s don’t have a Profile on LinkedIn. The main reason (next to fear of the unknown and not understanding the value of LinkedIn since nobody ever explained it to them)?
They don’t want to be stalked by sales people (or at least the annoying ones :-)).
The good news is that LinkedIn has many ways to protect privacy and to limit the number of invitation requests, messages and emails.
You can find them in “settings” (click on the small arrow next to your name and it will pop up).
For CEO’s it might come in handy to use these settings (under Email Notifications):
– Contact Settings -> I’ll only accept Introductions.
– Invitation Filtering -> Only invitations from people who appear in my “Imported Contacts” list.
In this way no pesky sales person can stalk you while enjoying the marketing and PR benefits of having a LinkedIn Profile.
To your success !