Many companies are realizing: LinkedIn and other social media are here to stay, but how can they benefit us as an organization (versus as individuals)?
The answer is: by tapping into the power of the second degree!
In this case the first degree is the management team of an organization (or other central departments like marketing or recruiting).
The second degree: all the employees of the organization.
The task at hand for the “central” unit is to help the rest of the organization by OFFERING them good content for their individual LinkedIn Profiles. When all employees put this content on their Profile their network (and people who visit their Profile) will see this. Do you see the exponential power?
If you want to be successful with this, it’s important to remember that it’s about OFFERING them content, not FORCING it upon them. The latter will create more resistance than gratitude for help.
This is how LinkedIn for example can be beneficial, but this is only the end of a process, not the beginning. And that’s where many organizations drop the ball.
Being successful with social media starts with creating a great working environment in which people are empowered and trusted. Only then organizations will really benefit from the tremendous power of LinkedIn and other social media.
Employees have always been the ambassadors of an organization. In the past it was at parties with friends, in the gym and in the pub. Now it is also on the Internet, which makes it more visible. The latter makes organizations that are more hierarchical or “dictatorial” nervous. They are loosing control over their “slaves”.
LinkedIn and other social media invite organizations to look inside again and work on human relationships first. They invite organizations to rethink why these people are working together and how the talents of each individual can be recognized and allowed to show and grow for the greater good of the organization.
In other words the “new” media invite us to connect with each other again as the wonderful, talented and inspired human beings we are and to invite each other to live up to our potential.
And isn’t that what it has always been and always will be about?
To your success !