In our presentations, training courses and in “How to REALLY use LinkedIn” we talk a lot about the power of what we call “The Magic Mail“.
In that email you are introduced by a common contact to the person you want to get in touch with.
We already knew from experience that this approach works like magic (hence the name :-)).
Now I’m glad that a research by Forrester confirms what we have been speaking about the whole time.
The Forrester Research Study measured the level of trust people place in different sources of information.
At the bottom of their trust scale was a “company blog” – receiving a trust rating of 16%.
In the middle were such things as “radio” – at 39% – and “social networking site profiles from people you know” – at 43%.
At the top of the list was “email from people you know” at 70%.
70% is already a great number (especially when compared with the other sources!), but it can be higher if the right words are used. More about that in a future blog post.
To your success !