Forrester Research Study confirms the Power of the Magic Mail

In our presentations, training courses and in “How to REALLY use LinkedIn” we talk a lot about the power of what we call “The Magic Mail“.

In that email you are introduced by a common contact to the person you want to get in touch with.

We already knew from experience that this approach works like magic (hence the name :-)).

Now I’m glad that a research by Forrester confirms what we have been speaking about the whole time.

This is the conclusion of the study sent to me by Bill Cates, President of Referral Coach International (sign up for his referral tips, they are great!)

The Forrester Research Study measured the level of trust people place in different sources of information.

At the bottom of their trust scale was a “company blog” – receiving a trust rating of 16%.
In the middle were such things as “radio” – at 39% – and “social networking site profiles from people you know” – at 43%.
At the top of the list was “email from people you know” at 70%.

70% is already a great number (especially when compared with the other sources!), but it can be higher if the right words are used. More about that in a future blog post.

To your success !

Jan

Advertisements

4 Responses to Forrester Research Study confirms the Power of the Magic Mail

  1. […] Last week I wrote about the Forrester Research Study confirming the power of the Magic Mail. […]

  2. golf app says:

    Again, awesome website!

  3. Screen Toys says:

    Wow that was unusual. I just wrote an extremely long comment but after I clicked
    submit my comment didn’t appear. Sucks! Anyways, just wanted to say excellent blog!
    My wife and I frequently write guest posts for other website owners to help increase exposure to our work, as well as provide wonderful content to site owners. It really is a win win situation! If you’re interested feel free to
    e-mail me so we can talk further. Kudos!

  4. I think I will have to read the guide on how to really use LinkedIn. I would also like to learn the magical mail trick.

    Thanks,
    Dhruv.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: