Like I wrote in the blogpost Want More Referrals? Do Your Homework!, it is crucial to have a good definition of your target group in order to be more referable.
Doing business is not that difficult, if you do the basics right.
One of these basics is defining your target group, whether it is about finding new customers, employees, partners, investors, experts or a new job.
Here are some parameters to use to define your target group:
- Geography: where do the people you want to reach live? Which country, region or city?
- Industry: in which industry (or industries) are the people you want to get in touch with, active?
- Function/Profession: which role do these people have?
The more clear this is for you, the easier it will be to find the right networking events, to use LinkedIn better and to “teach” your own contacts who you want to get in touch with.
To your success !