How Many Customers Do You REALLY Need?

In the last few weeks I have been sharing tips to get more referrals (“Want More Referrals? Do Your Homework!” and “Your Target Group is Crucial for Being Referable“).

One of the biggest problems is that most people have a hard time to use the parameters I have shared and refuse to define specific target groups.

The reason?

They are afraid to miss an opportunity!

This (limiting) belief is one of the biggest reasons people don’t have the success they can have and waste lots of time.

How to solve this?

One of the exercises we do in our training courses is looking at how many customers the participants actually need. Most of the time this number is smaller than they actually thought they needed.

On top of that we also look at how many customers they can (and want to) service.

By looking at those two numbers the participants get a new perspective on what they REALLY want and need. Since that number is almost every time smaller than they thought it was, it is easier to choose one to three specific target groups.

So my question to you is: how many customers do you need?

To your success !



One Response to How Many Customers Do You REALLY Need?

  1. Hi Jan,
    good point!

    To run our company we need only 3 clients. The reason is also we keep our fixcosts at a minimum. We normally target 5-7 clients.

    In the past, when we exceeded 10 clients it damaged the quality of our service

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