Two weeks ago I wrote a blog post about leading by example to get more referrals.
I explained to look for ways to help someone (in this case the person you want a referral from) by introducing or referring them to someone who is interesting to them. In this way they will experience themselves how this works and reap the benefits. Not only will they be more open to help you, but they will also understand how to do it.
The “tool” we advise to use is called the Magic Mail.
The Magic Mail is actually a “normal” email in which you introduce two people to each other.
Why do I call it the “Magic” Mail?
Because the results can be magical!
Its primary function is that the receiver of the email experiences that you took time and made an effort (so it must be important enough). Besides the Know, Like, Trust factor is also transferred, creating the foundation of a potential relationship between the two people.
Of course it depends on the relationship between you and the two people you introduce whether there just a few sparkles of magic or huge fireworks.
To your success !