If You Want to be in the Media, Be Online and Especially on LinkedIn

September 22, 2011

Like anybody else journalists and reporters have to do more in less time.

When they are looking for information, they use the web a lot (surprise surprise).

However there are some “characteristics” you might be interested in to know about.

These are some findings of the Arketi Web Watch Media Survey (from a blog post on the Marketingcharts website):

– LinkedIn is the most popular social network among business journalists, with 92% having a LinkedIn account (85% Facebook and 83% Twitter).
– Virtually all (98%) journalists read news online, and 91% search for news sources and story ideas.
– Many engage in activities such as social networking (69%) and microblogging (66%), while more than half blog (53%).
– Despite high levels of social network membership, only 44% of journalists obtain story ideas from microblogs, while 39% obtain them from social networking sites.
– 82% of business journalists say a company without a website is less credible, and 81% turn to a company site when they are unable to reach a source.
– 85% call industry experts for breaking news.

What could be the conclusions?

1) You need to be present online with a website, a LinkedIn Profile (personal) and a LinkedIn Company Profile.
2) You could start building relationships with journalists by following them on Twitter and commenting on their blogs, stories (on the website of their magazine) and microblogs/status updates.
3) You need to be where they are when they need an industry expert (fast): on LinkedIn.

To your success !

Jan


Networking Coach in the media

June 17, 2006

Last weeks I got some nice attention of the media in Belgium. The magazine Bizz made a series of articles about networking titled “double your network in 5 weeks” and the Belgian national television VRT invited me for an interview about networking in the program “De Zevende Dag“.

Why do I mention this? Of course it’s nice to get some publicity and I’m flattered and proud as well. But in the first place I want to share with you how this happened.

One of the principles of good networking is “give without expecting anything in return“. That’s what I did with the reporter of Bizz, Hans Hermans. I shared my knowledge with him and introduced him to many people that were interviewed as well for the networking series. So he got lots of input for his articles ├ánd people he could get more information from without having to spend much time looking for them.

Another universal and networking law is: if you can really give unconditionally, things will come back more than double. And that’s what happened with Bizz. Without telling me, they put me on the cover. It was a real surprise when I opened my mailbox and saw my own face smiling at me (look at the cover of Bizz to see what I experienced ;-)).

So my advice for this week is: share freely with your network. It WILL come back in one way or the other!

To your success !

Jan

PS: the issue of Bizz about networking is still available in the newspaper shops in Belgium (in Dutch and French).


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