Example of a Magic Mail

October 6, 2011

Last week I mentioned that sending Magic Mails is an excellent way of leading by example to receive referrals.

Some readers asked for an example.

So here is one (from the book “How to REALLY use LinkedIn“)

To: eric.rogers@best-accountant-in-the-world.com
Cc: john.johnson@web-designer-number-one.com
Subject: introduction

Hi Eric,

I want to introduce you to John Johnson (in cc). John is the Managing Director of Web Designer Number One. John may be the guy that can help you out with your new website. They make great websites (on their website http://www.web-designer-number-one.com you find lots of examples and references). I’ve known John for a while and even worked with him at ABC Company. One of the things I will always remember him by, is his ability to offer a solution that satisfies the needs of the customer while staying within the budget. He is really customer focused. I even recall him a few times recommending another solution or even another vendor if he thought it was in the interest of his customer. I definitely recommend him and his team!

John,

Eric Rogers is my accountant and also a personal friend. In fact, he is such a good accountant because he is more focused on people than on numbers! Eric is looking for a new website. And because of our joint experiences and the great job you did for SuperMarket XYZ (I accidentally heard their Marketing Manager bragging about you at the last Chambers of Commerce meeting), I thought you might be the perfect candidate.
I suggest the two of you get together for a talk. Maybe you can do this combined with watching a soccer game? I understood the both of you are fans of Manchester United.

Eric, you can reach John at: (telephone number John)
John, you can reach Eric at: (telephone number Eric)

Good luck!

Jan

 

 

Let’s take a look at the “ingredients” of the Magic Mail:


Header

• To: the person who is the “receiver” of the product, services or help.
• Cc: the person who is the “supplier” of the product, services or help.
• Subject: “introduction”: this makes very clear what this email is about.

You can put more people in the “to” and “cc” field if that’s appropriate. You can also put everybody in the “to” field, but for me this makes it easier to know who I introduced to whom. This is especially useful for your own “follow-up” or “stay in touch” actions.

Body

• First I address the receiver then I address the supplier.
• I always give the reason for connecting the both of them.
• After addressing the receiver I also always address the supplier so he knows something about the receiver and especially about my relationship towards the receiver. This makes it easier for him to find common ground. And to start the relationship on a much higher level than with a “cold call”. In this example I even go a bit further: I go to the “value” level. Both are very customer and people focused. This is a very strong basis to build a relationship on. And especially when a third party with whom they both have a good relationship with points this out (which is me in this case).
• The same applies, of course, for the receiver with regard to the supplier.
• I include what I appreciate about the person, organization, product or service. This way I maintain and strengthen my relationship with every party. Even when there is no future interaction between them, the email was worth the effort as a “relationship building action”.
• I also try to find commonalities on another level than the professional one. In this case they share a passion for soccer and they even support the same team. There is an instant bond. This bond exists most of the time (remember the 6 degrees of proximity), but we don’t always find it in a conversation because we didn’t talk about the areas where we might be related. If you as the connector know about the interests that two people share, tell them. This way you help them to get a flying start.
• Include other references and objective parties if possible. The better the receiver knows them the better the reputation of the supplier. In this example I first referred to the references at the website of Web Designer Number One. Then I gave a second reference: the Marketing Manager of Supermarket XYZ.

Conclusion

• Call to action: I suggest that they contact each other. This means:
– THEY are expected to take ACTION, and there are no barriers to do this, because I (the respected and trusted third party) suggested them to do this.
– I put the telephone number of the “supplier” first, because I want to encourage the “receiver” to make contact. This is more comfortable for the “supplier”. This way I try to decrease the feeling of “selling” something as much as possible. And I open the possibilities of building a relationship and helping each other out.
– They contact EACH OTHER, not me anymore. I step out of the process. I did my part of the job: connecting them. Now it’s up to them. This helps me to spend my time wisely as I’m not the intermediary.
• Telephone contact data: so they can quickly reach each other. If they want to have contact via email, they already have it in the header of the email. I don’t recommend following up on an introduction like this via email. The way is wide open for a personal contact via the telephone.

For some people this example might be perceived as too pushy. Please note that this is an email to two people you already know and have a good relationship with. In this case I am very confident that bringing them together will be beneficial for both of them.

To your success !

Jan

PS: there is a free light version of the “How to REALLY use LinkedIn” available in English or Dutch. Click on the link.


Boost Your Business Card

May 2, 2009

I just read this article about 15 Brilliant & Clever Business Card Designs.

Great examples of how creative one can be to turn this inexpensive piece of paper into an even greater marketing or personal branding tool.

However always be careful that people understand your message and that they are not offended or put off by it (for example the “We love your money” business card).

Also read this previous blog post about the importance of business cards and look at this overview of other networking and referral tools.

Have a great networking day !

Jan


Best Of The Blog 2008

January 4, 2009

In the beginning of the New Year I would like to look back at the most important posts in this blog of 2008. To make the overview easier, I have made 5 categories and picked the three posts with the most important information in each category. Enjoy !

Category Networking Insights

How to deal with the 5 barriers that prevent people from helping you?
Don’t ask for a favor, ask for advice
Who is in your network, people who pull you down or people who lift you up?

Category Referral Tips

How to ask for referrals?
Referrals will become the primary sourcing channel for all positions
Do people know, like and trust you?

Category Interviews With Other Networking Experts From All Around the World

Michael Hughes (Canada)
Robyn Henderson (Australia)
Will Kintish (USA)

Category How to use LinkedIn

LinkedIn explained in 3 minutes
I’m on LinkedIn, but still don’t get a customer or a job
How to use Linked to find the right networks?

Category Networking Tools

Xobni
Texter
LinkedIn toolbar

I wish you a fantastic 2009 and look forward to your suggestions and comments on posts !

Jan

Jan Vermeiren, founder of Networking Coach and Speaker about Networking and Referrals


How to deal with the flood of LinkedIn invitations in only a few minutes?

September 27, 2008

If you are a member of LinkedIn, Ecademy, Xing, Facebook or other platforms where you can network with others, you will have experienced that you send almost the same message over and over again. For example when someone wants to connect to you or when you want to connect to someone. If you have a large network this might consume lots of your time.

Lifehacker Bert Verdonck showed me a neat and free tool that can help to deal with this. The tool is called Texter.

By the way, lifehackers are people who are looking for ways to simplify their and our lives.

What does Texter do?

It gives you the opportunity to link chuncks of texts with “hotstrings”.

For example if someone I have never heard of sends me an invitation on LinkedIn, I type “linkedin-res” (which is my own hotstring for “LinkedIn response”) and automatically the following text pops up.

“Hi,

thank you for your invitation to connect !

Unfortunately I meet so many people that I don’t always can “put the name and face together”.

Can you help me by reminding me where we met?

Thanks and … have a great networking day !

Jan”

By the way, this is actually true, so it is not just a trick. Despite the fact that I can remember people pretty well, I meet lots and lots of people so sometimes it happens that when they remind me where we met I remember them.

So the only thing I have to do is to add the name of the person who contacted me to the text. It can be a huge timesaver! By the way, ALWAYS personalize your invitations, responses and other messages (see also a previous post about this subject).

And another sidenote 🙂 When I show this in presentations or training courses, people ask me if I connect with everybody. No, I don’t. The people I don’t know I send the message above. And then it depends on their answer if I connect with them or not. People who don’t respond, obviously don’t get a positive response from me.

Of course you can use this technology also for other tasks than online networking, like answering e-mails or giving information.

Actually you can use Texter for any text you need to type in more than once and is more than a few words. It will save you LOTS of time !

Read more about Texter, download it for free and experience how you save minutes and maybe even hours a day.

On the Networking Coach website you can find more networking and referral tools that can make your life easier.

For other lifehacking tips, see Bert Verdonck’s weblog or the Lifehackers’ website.

Have a great networking day !

Jan

Founder of Networking Coach and networking speaker


Networking Tools: Virtual Collaboration Tools

August 8, 2008

After I posted earlier about networking and referral tools, I got a message from Vincent De Waele from Mobistar with a link to a post on the blog of Virtual Company.

This might be interesting for you if you are or will be working with people you don’t have the chance to see very often in real life.

http://virtualcompany.wordpress.com/2008/05/06/on-technology-of-virtual-collaboration-2-a-first-list-of-tools/

Have a great networking day !

Jan


Networking Tool: Your V-Card

August 1, 2008

One of the networking tools you can use is a V-Card.

What is it?

A V-Card is an business card in electronic format. In other words: it is a contact card from your e-mail program with your own contact data.

Why should you use it?

Only few people use a Business Card Reader, take the time to put in the paper business cards they received in their e-mail program or copy the contact details from the signature at the bottom of an e-mail in a contact card.

As a consequence they don’t always find the people they need. Hence the danger is they forget about you or don’t know how to get in touch with you.

To solve this problem you can send an e-mail with your V-Card in attachment after your first meeting. The recipient can then easily save this V-Card in his e-mail program. In this way you help them to easily get back in touch with you.

A word of caution: do this only once. Don’t attach your V-Card to each e-mail you send. People go crazy when they get unnecessary attachments over and over again!

To your success !

Jan

PS: for an overview of other tools:
Networking and referral tools (English)
Netwerk en referral tools (Nederlands)


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