What Are Your Expectations When Asking For Referrals

September 8, 2011

Three weeks ago I wrote a blog post about “What are your expectations when going to events“.

The same information applies to asking for referrals.

When you ask a current customer to refer you to a potential customer, what do you expect?

Do you expect them to come with objections or do you expect them to happily help you?

Again, the expectations you have will heavily influence the result.

Of course you need to have a good product/service and be prepared to objections, but what are you focusing on? A positive result or a negative result?

If you can just change your mind from rather negative to rather positive, this will already make a huge difference in your results!

To your success !

Jan

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Nielsen Study confirms the Power of Recommendations

May 5, 2011

Last week I wrote about the Forrester Research Study confirming the power of the Magic Mail.

In the same email from Bill Cates there were also some numbers from Nielsen that I would like to share with you.

The Nielsen study measured the level of trust people have in certain “forms of advertising”.

At the bottom? “Text ads on mobile phones” at 24%. “Online banner ads” rated 37%.
“Emails signed up for” rated 54%.
“Consumer opinions posted online” was a strong second at 70%.
At the top? “Recommendations from people known” at 90%. AKA – a referral.

Of course we all know this, but is nice to have some rational study confim it, doesn’t it? 🙂

Now, if we combine the results from both the Forrester Research Study (emails from people you know are the most trustworthy source) and the Nielsen study (recommendations from people known is the best “form of advertising”), then you understand the power of the Magic Mail.

When you use LinkedIn to prepare yourself to find out who can write the Magic Mail for you, then you understand that doing business almost becomes a no-brainer.

To your success !

Jan

PS: get your free light version and free updates (50 pages in the meanwhile!) of the book How to REALLY use LinkedIn (or in Dutch: het boek Hoe LinkedIn nu ECHT gebruiken)


LinkedIn Confusion: Can I only connect with people I know very well? If I connect with others I can’t recommend them.

September 18, 2010

It is very important to keep the difference between an introduction and a recommendation in mind.

You can only honestly recommend people you have had an experience with. But don’t let that keep you from making introductions. You can always introduce two people to each other without even knowing them well. However, the words you use when you make the introduction are important.

If you only met someone for 5 minutes, but think that he might be of help to one of your business contacts use a phrase like: “Hi Marie, I want to introduce you to John Smith. I met John at the Safety conference last week. In the 5 minutes we were able to speak to each other he told me he just finished doing a safety project at a large chemical plant. Maybe he can help you too with your projects.”

When you use words like “last week, 5 minutes and maybe” Marie will know that you don’t have any personal experience with John and that you can’t recommend him. But she will be happy that you thought of her and wanted to help her.

To your success !

Jan

PS: get your free light version and free updates of the book How to REALLY use LinkedIn (or in Dutch: het boek Hoe LinkedIn nu ECHT gebruiken)


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