If You Want to be in the Media, Be Online and Especially on LinkedIn

September 22, 2011

Like anybody else journalists and reporters have to do more in less time.

When they are looking for information, they use the web a lot (surprise surprise).

However there are some “characteristics” you might be interested in to know about.

These are some findings of the Arketi Web Watch Media Survey (from a blog post on the Marketingcharts website):

– LinkedIn is the most popular social network among business journalists, with 92% having a LinkedIn account (85% Facebook and 83% Twitter).
– Virtually all (98%) journalists read news online, and 91% search for news sources and story ideas.
– Many engage in activities such as social networking (69%) and microblogging (66%), while more than half blog (53%).
– Despite high levels of social network membership, only 44% of journalists obtain story ideas from microblogs, while 39% obtain them from social networking sites.
– 82% of business journalists say a company without a website is less credible, and 81% turn to a company site when they are unable to reach a source.
– 85% call industry experts for breaking news.

What could be the conclusions?

1) You need to be present online with a website, a LinkedIn Profile (personal) and a LinkedIn Company Profile.
2) You could start building relationships with journalists by following them on Twitter and commenting on their blogs, stories (on the website of their magazine) and microblogs/status updates.
3) You need to be where they are when they need an industry expert (fast): on LinkedIn.

To your success !

Jan


How Solo Entrepreneurs Might also Benefit from the LinkedIn Lever when Blogging

April 7, 2011

Last week I shared some insights and numbers to show how a blog might benefit large organizations.

Many readers of this blog are solo entrepreneurs, so they might have felt “left out”.

However it doesn’t have to be the case.

Remember that the power of networking is in the second degree.

How apply this to blogging in a business environment?

These are the steps:

  1. Define your target group.
  2. Think about other suppliers to this target group.
  3. Invite them to start a blog TOGETHER.
  4. Make a list of topics and who’s going to write about which topic.
  5. Make a timeline and make sure the team has a blog post at least every week.

The advantages are:

  • You don’t have to write so much yourself. For example: if there are 5 contributors each if you only has to write 10 blog posts a year!
  • You benefit from each other’s network: their network will read it and you will appear on their radar screen. The same thing happens with your network and your fellow bloggers when you post your tips and insights.
  • You have partially the same advantages as larger companies when using Twitter, LinkedIn Status Updates and posts in LinkedIn Group Discussions.

To your success !

Jan


LinkedIn and other Social Media invite Organizations to Think about Human Relationships

March 23, 2011

Many companies are realizing: LinkedIn and other social media are here to stay, but how can they benefit us as an organization (versus as individuals)?

The answer is: by tapping into the power of the second degree!

In this case the first degree is the management team of an organization (or other central departments like marketing or recruiting).

The second degree: all the employees of the organization.

The task at hand for the “central” unit is to help the rest of the organization by OFFERING them good content for their individual LinkedIn Profiles. When all employees put this content on their Profile their network (and people who visit their Profile) will see this. Do you see the exponential power?

If you want to be successful with this, it’s important to remember that it’s about OFFERING them content, not FORCING it upon them. The latter will create more resistance than gratitude for help.

This is how LinkedIn for example can be beneficial, but this is only the end of a process, not the beginning. And that’s where many organizations drop the ball.

Being successful with social media starts with creating a great working environment in which people are empowered and trusted. Only then organizations will really benefit from the tremendous power of LinkedIn and other social media.

Employees have always been the ambassadors of an organization.
In the past it was at parties with friends, in the gym and in the pub. Now it is also on the Internet, which makes it more visible. The latter makes organizations that are more hierarchical or “dictatorial” nervous. They are loosing control over their “slaves”.

LinkedIn and other social media invite organizations to look inside again and work on human relationships first. They invite organizations to rethink why these people are working together and how the talents of each individual can be recognized and allowed to show and grow for the greater good of the organization.

In other words the “new” media invite us to connect with each other again as the wonderful, talented and inspired human beings we are and to invite each other to live up to our potential.

And isn’t that what it has always been and always will be about?

To your success !

Jan


“A LinkedIn Profile is Necessary to Be Considered as a Potential Candidate”

July 22, 2010

That is not what we say at Networking Coach (although it also applies), but at Deloitte in the Netherlands.

This quote is one of the many interesting things I heard from Roos Van Vugt, manager e-recruitment Deloitte Netherlands, in her presentation at a LinkedIn breakfast session in Amsterdam.

Why is this so interesting? Because in discussions with managers many times I hear that they don’t want their employees to be on LinkedIn.

The reason?

They might get hired by another company.

My response to this is dual:

1) you can restrict access to websites like LinkedIn and Facebook during working hours, but anyone can join these networks in their spare time. So that’s not really a solution.

2) why don’t you put more effort in making/keeping people happy so they don’t want to leave your company, even if they are approached by headhunters? Interesting enough the managers who fear their employees leaving are most of the times the ones who don’t give enough attention to their team or micromanage them. Or in other words show the behaviour that scares people away anyway.

Deloitte takes a completely opposite approach: they not only encourage people to use LinkedIn, but even train their employees how they can contribute to achieving the goals of the recruitment team using LinkedIn.

At Networking Coach we also see this trend: more and more we are hired to train the so called “Hiring Managers” how they can use LinkedIn to find the right people for their team.

By the way, Deloitte doesn’t only use LinkedIn for recruitment, but also Twitter, Hyves and Facebook. Next to that they also had an IPhone application made.

It is interesting to see how through the efforts of the recruitment team, the image of Deloitte is changing. From a “dusty” and “only for number chrunchers” company they are now almost a hip and trendy company. This is a nice example of how social media works on different levels.

Look at their website www.werkenbijdeloitte.nl for more inspiration and examples.

Have a great networking day !

Jan

PS: get your free light version and free updates of the book How to REALLY use LinkedIn (or in Dutch: het boek Hoe LinkedIn nu ECHT gebruiken)


Track The Response To Your Tweets and Status Updates in LinkedIn, Facebook, Twitter, Plaxo and other Social Media

January 13, 2010

Status updates and Tweets are a perfect medium to share tips, experiences and useful information with other people from our networks.

Since these updates and Tweets are limited in length, most of us have to refer to a blog post or article on a website and use a tool to shorten these URL’s.

Tools like Bitly (also integrated in Tweetdeck, one of the best tools to deal with Twitter) and TinyURL are used a lot (for more examples see this blog post about URL Shorteners).

While these tools are very handy to save some space, they don’t show you how many people have clicked on them. Of course you can use Google Analytics or another web analytics tool when you point at your own websites.

So I was very happy to recently have discovered another tool that does this. It is called Tr.im. And it is free!

If you are interested in knowing how many people are following your advice and click on the URL’s in your Tweets and status updates, use this tool.

To your success !

Jan

PS: this is just one of the tools that you can use. If you are interested in more tools, read my book How to REALLY use LinkedIn (of in het Nederlands: Hoe LinkedIn nu ECHT gebruiken). Download your FREE light version first to be sure you will be happy with your purchase.


Next free web seminars (In Dutch and English) about “How to REALLY use LinkedIn”: June 24.

June 18, 2009

The next free web seminars (in Dutch and English) about “How to REALLY use LinkedIn” will be held on June 24.

These are the topics:

• What are the benefits of (online) networking?
• What are the 3 most important fundamental principles of (online) networking?
• What is LinkedIn (and what not)?
• How can LinkedIn help you and what to expect from LinkedIn?
• A basic LinkedIn strategy
 ◦ How to craft a good Profile
 ◦ How to build a network … fast
 ◦ How to effectively and efficiently expand your network
• Questions & Answers

Bert Verdonck will be again the host who will interview me and facilitate the session.

Participation is free, but you have to register for the webinar or web seminar to receive the instructions to attend. In Dutch: schrijf je in voor het volgende web seminar over “Hoe LinkedIn nu ECHT gebruiken“.

Feel free to inform your colleagues, business partners and other people from your network about these web seminars!

See you there!

Jan

PS: in case you are wondering what a web seminar is: it is a session that you can follow from behind your computer. So you only need a computer, an Internet connection (and preferably also a headset) and you can attend.


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