If You Want to be in the Media, Be Online and Especially on LinkedIn

September 22, 2011

Like anybody else journalists and reporters have to do more in less time.

When they are looking for information, they use the web a lot (surprise surprise).

However there are some “characteristics” you might be interested in to know about.

These are some findings of the Arketi Web Watch Media Survey (from a blog post on the Marketingcharts website):

– LinkedIn is the most popular social network among business journalists, with 92% having a LinkedIn account (85% Facebook and 83% Twitter).
– Virtually all (98%) journalists read news online, and 91% search for news sources and story ideas.
– Many engage in activities such as social networking (69%) and microblogging (66%), while more than half blog (53%).
– Despite high levels of social network membership, only 44% of journalists obtain story ideas from microblogs, while 39% obtain them from social networking sites.
– 82% of business journalists say a company without a website is less credible, and 81% turn to a company site when they are unable to reach a source.
– 85% call industry experts for breaking news.

What could be the conclusions?

1) You need to be present online with a website, a LinkedIn Profile (personal) and a LinkedIn Company Profile.
2) You could start building relationships with journalists by following them on Twitter and commenting on their blogs, stories (on the website of their magazine) and microblogs/status updates.
3) You need to be where they are when they need an industry expert (fast): on LinkedIn.

To your success !

Jan

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How To Remove LinkedIn Home Page Spammers?

July 6, 2011

A question we get more and more in our presentations and training courses is: “How do I get rid of the people who are littering my LinkedIn Home Page with their spam messages or silly tweets? I don’t want them to mess up my professional network place!”

Actually it is quite simple: when you move your mouse pointer over a status update or other post on your LinkedIn Home Page, on the right hand side the word “hide” appears.

When you click on the word “hide”, the post disappears and instead this message appears: “You will no longer receive updates from this user” (you also have the option to “undo” this action).

(By the way, they are not notified of this action.)

It is important to know that you won’t see ANY updates anymore from this user.
So if you are interested in knowing when someone changes their profile, but not in their (automatically forwarded) tweets, it might be a hard choice.

However, it might be a good idea to contact them first before “hiding” them. Maybe they have set up their Twitter accounts (using other tools) to automatically forward their tweets, without knowing what the effect on LinkedIn is. When you make them aware of it, they might apologize and thank you for educating them! In other words, not every “spammer” is a bad guy/woman ๐Ÿ™‚

To prevent other people “hiding” YOU, it makes sense to think about what you want to share with your LinkedIn contacts.

A major tip: don’t automatically forward your Twitter messages to LinkedIn.

Use a tool like Hootsuite or Tweetdeck instead. These tools allow you to post updates to several social networks at once. In this way they help you to save time and be aware of to which websites you send what message.

See also previous blog posts HootSuite Makes Your Professional and Social Networking Life Easier and Track The Response To Your Tweets and Status Updates in LinkedIn, Facebook, Twitter, Plaxo and other Social Media

To your success !

Jan

PS: get your free light version and free updates (50 pages in the meanwhile!) of the book How to REALLY use LinkedIn (or in Dutch: het boek Hoe LinkedIn nu ECHT gebruiken)


Best of the Blog 2010

January 6, 2011

In the beginning of this new year I would like to look back at 2010 by sharing the top blog posts of the past year. For your convenience I have divided them in four categories.

Category Networking Insights

Category Networking at Events

Category LinkedIn

Category Networking Tools

Enjoy !

Jan


HootSuite Makes Your Professional and Social Networking Life Easier

December 9, 2010

I have been using HootSuite already for a while, but have never written anything about it.

That’s too bad, since many people could benefit from it. Shame on me to keep this gem a secret ๐Ÿ™‚

Why is it a gem?

HootSuite doesn’t only let you monitor your Twitter streams (like Tweetdeck), track clicks, monitor mentions, but also allows posting to different websites at once. It is very flexible: you can choose on the spot which websites to post to and which not.

Why is this handy? Some things you want to share with your personal network, but not with your professional network. Some people have automated links between their Twitter account and their LinkedIn account leading to people who block them since they are not interested in the personal problems of their LinkedIn contacts.

With HootSuite you can easily tackle this problem: for each message you click on the icons of the websites you want it to appear and that’s it.

This saves me a lot of time. And I hope you too!

Jan

PS: get your free light version and free updates of the book How to REALLY use LinkedIn (or in Dutch: het boek Hoe LinkedIn nu ECHT gebruiken) with many more tools that can save you time.


How to Create a Twitter List from your LinkedIn Connections

October 21, 2010

If you use both LinkedIn and Twitter, you can easily create a list on Twitter of people you are connected with on LinkedIn.

How to do that?

1) Add the Tweets Application to your LinkedIn Profile (via More/Application Directory).
2) The Tweets Application now also appears under “More”. Click on it.
3) Click on “Connections” (second tab on top of this new page).
4) Choose “Save as Twitter List”.

In my opinion it makes more sense to create your own lists on Twitter depending on your relationship with each Twitter user you are following or depending on the topic, but this is another way LinkedIn helps with a free tool to keep up to date with your network.

To your success !

Jan

PS: get your free light version and free updates of the book How to REALLY use LinkedIn (or in Dutch: het boek Hoe LinkedIn nu ECHT gebruiken)


How to Block or Hide Status Updates on LinkedIn

June 24, 2010

Sometimes you don’t want to receive all the status updates from people on your LinkedIn Home page, especially when they publish every tweet from their Twitter account about the smallest details of their personal life also on LinkedIn.

This video shows how to select whose updates you want to see and whose not.

More videos about LinkedIn can be found in my my YouTube Channel.

To your success !

Jan

PS: get your free light version and free updates of the book How to REALLY use LinkedIn (or in Dutch: het boek Hoe LinkedIn nu ECHT gebruiken)


Track The Response To Your Tweets and Status Updates in LinkedIn, Facebook, Twitter, Plaxo and other Social Media

January 13, 2010

Status updates and Tweets are a perfect medium to share tips, experiences and useful information with other people from our networks.

Since these updates and Tweets are limited in length, most of us have to refer to a blog post or article on a website and use a tool to shorten these URL’s.

Tools like Bitly (also integrated in Tweetdeck, one of the best tools to deal with Twitter) and TinyURL are used a lot (for more examples see this blog post about URL Shorteners).

While these tools are very handy to save some space, they don’t show you how many people have clicked on them. Of course you can use Google Analytics or another web analytics tool when you point at your own websites.

So I was very happy to recently have discovered another tool that does this. It is called Tr.im. And it is free!

If you are interested in knowing how many people are following your advice and click on the URL’s in your Tweets and status updates, use this tool.

To your success !

Jan

PS: this is just one of the tools that you can use. If you are interested in more tools, read my book How to REALLY use LinkedIn (of in het Nederlands: Hoe LinkedIn nu ECHT gebruiken). Download your FREE light version first to be sure you will be happy with your purchase.


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