What is the value of using the Box.net application on LinkedIn?

April 29, 2010

In “How to REALLY use LinkedIn” (and the free updates of it in English or Dutch) I have given advice about the different applications people can use in their LinkedIn Profile.

An application I haven’t given much attention to is Box.net.

The reason? Since the value was so obvious to me I didn’t think it needed much explanation.

But since people kept asking me questions I repeat what in my opinion the value is: it is about building your “Know, Like and Trust” factor.

Key is to share tips, information, experiences and expertise.

In that way people start to know you (ah, that’s what (s)he does!), like you (that’s nice, sharing tips) and trust you (I now see that (s)he is really the expert (s)he claims to be).

You can also do this on a company or product level.

What many people don’t get, is that it’s not about self-promotion. A brochure, company movie or other marketing material generally focuses on the company, not on the customers, suppliers or other partners. Most marketing material only helps for the “Know” factor, but doesn’t give any attention to the “Like” and “Trust” factor. And since it is only focused on “Get to know me”, it is very boring for most people.

For an example of how you can use the Box.net application in your LinkedIn Profile, take a look at the profile of  Jeanet Bathoorn or mine.

An extra advantage is that you might see who has downloaded one of your files (depending on their privacy settings). If you know who has downloaded one of your files, you can follow up with them and start building a relationship with them.

To your success !


PS: the tips about the Box.net application also apply to the other applications (except that you can’t see who has viewed or downloaded them)!


Why LinkedIn is important for Job Seekers and Recruiters

April 22, 2010

A very good article about the value of LinkedIn for job seekers and recruiters was posted in the Money section of the CNN website.

It covers why it is very important to have a profile on LinkedIn, that the results come from human interaction and that the power of the network is in the second degree. It also brings up the challenges recruiting firms will face.

To your success !

PS: get your free light version and free updates of the book How to REALLY use LinkedIn (or in Dutch: het boek Hoe LinkedIn nu ECHT gebruiken)

Ivan Rapin-Smith (MySoloBusiness.com) interviews me about starting a business, LinkedIn and how to become an expert

April 14, 2010

I haven’t done many video interviews for websites so far (the main reason is that they are very time consuming), but when Ivan Rapin-Smith from MySoloBusiness.com asked me I could’nt say no.

Not because of his charming looks :-), but because he wanted to interview me about my passion: helping other people to succeed in life.

What was planned to be an interview of 10 minutes turned out to be one of 27 minutes (I told you they are time consuming :-)), but I gladly shared how I started my business, how people get more successful using LinkedIn and how to become successful as a solo entrepreneur (that’s how I started myself).

The interview is cut into three pieces, so you can choose yourself which part(s) you would like to watch.

Enjoy !


PS: click the links to get a free light version of “How to REALLY use LinkedIn” and free updates of the book (or “Hoe LinkedIn nu ECHT gebruiken” in Dutch)

The Bank of Facebook

April 7, 2010

Social and business networking are changing the world.

Watch this video to hear Thomas Power’s look on what one of Facebook’s benefits/features might be and which consequences it might have.

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