May 19, 2011
Lately we have been doing a few seminars for BNI (Business Network International, the largest referral organisation worldwide) in the Netherlands.
One of the most powerful concepts within BNI are those of Contact Spheres and Power Teams.
These are the definitions:
A Contact Sphere is a group of professionals who complement rather than compete with each other.
A Power Team is a subset of your Contact Sphere that actively works together to pass referrals to each other. An example of a Power Team might be a caterer, a florist, a photographer, and a travel agent, the so-called “Wedding Mafia.”
These are very powerful concepts to stimulate referrals. And the good news is that you even don’t have to be a member of a referral organisation to enjoy the benefits: just set up your own. However, what we have seen in reality is that most people don’t take the initiative to start their own groups, so BNI and other organisations might be a better way to go to make sure it WILL happen.
Listen to the podcast by Ivan Misner, the founder of BNI, in which he talks about these Contact Spheres and Power Teams.
To your success !
May 5, 2011
Last week I wrote about the Forrester Research Study confirming the power of the Magic Mail.
In the same email from Bill Cates there were also some numbers from Nielsen that I would like to share with you.
The Nielsen study measured the level of trust people have in certain “forms of advertising”.
At the bottom? “Text ads on mobile phones” at 24%. “Online banner ads” rated 37%.
“Emails signed up for” rated 54%.
“Consumer opinions posted online” was a strong second at 70%.
At the top? “Recommendations from people known” at 90%. AKA – a referral.
Of course we all know this, but is nice to have some rational study confim it, doesn’t it? 🙂
Now, if we combine the results from both the Forrester Research Study (emails from people you know are the most trustworthy source) and the Nielsen study (recommendations from people known is the best “form of advertising”), then you understand the power of the Magic Mail.
When you use LinkedIn to prepare yourself to find out who can write the Magic Mail for you, then you understand that doing business almost becomes a no-brainer.
To your success !
PS: get your free light version and free updates (50 pages in the meanwhile!) of the book How to REALLY use LinkedIn (or in Dutch: het boek Hoe LinkedIn nu ECHT gebruiken)