Lately we have been doing a few seminars for BNI (Business Network International, the largest referral organisation worldwide) in the Netherlands.
One of the most powerful concepts within BNI are those of Contact Spheres and Power Teams.
These are the definitions:
A Contact Sphere is a group of professionals who complement rather than compete with each other.
A Power Team is a subset of your Contact Sphere that actively works together to pass referrals to each other. An example of a Power Team might be a caterer, a florist, a photographer, and a travel agent, the so-called “Wedding Mafia.”
These are very powerful concepts to stimulate referrals. And the good news is that you even don’t have to be a member of a referral organisation to enjoy the benefits: just set up your own. However, what we have seen in reality is that most people don’t take the initiative to start their own groups, so BNI and other organisations might be a better way to go to make sure it WILL happen.
Listen to the podcast by Ivan Misner, the founder of BNI, in which he talks about these Contact Spheres and Power Teams.
To your success !
Jan